Developing Small Businesses in the Smartphone Era

Keeping this in mind, more and more small businesses have started developing their own virtual storefronts i.e. stores that have no actual brick-and-mortar presence and are designed to cater to smartphone customers who want to shop on the go. 

If you want to remain relevant to your target audience, you have to reach out to them on their most preferred platforms, specifically the smart devices that are so popular today. Let us see how you can use smartphone technology to boost your business venture:

According to a research survey, a staggering 1.6 billion people use smartphones. What's more, most of them believe that this technology makes the whole shopping experience both convenient and enjoyable. 

From ordering a meal through an online delivery app, to ordering your favourite clothes from a smartphone app, the shop and click era is here to stay. Given today’s climate of near-instant gratification, if your business is not mobile-friendly enough, it will be overlooked by people who would prefer to shop elsewhere. 

It is very simple really. The smartphone is the single most convenient device in existence today. If your site or your store doesn’t offer a smartphone app option, it will be inconvenient to just about any consumer who desires convenience above everything else. 

Using social media as a mobile marketing gateway can help you to generate a whole lot of publicity without spending a lot. This holds true because today's net-savvy customer usually purchases a product after checking out its reviews on their smartphone mobile app. If you are interested in keeping your customers engaged, you will have to build your community around your favoured mobile social media platform. 

Even the best product in the world can bomb if it is invisible to its target market. However, creating an app on Apple and Android play stores will ensure that your app will be visible in the suggestion list every time a customer wants information on that product. Moreover, once the app has been downloaded, it will be seen whenever a potential customer activates their phone. 

In light of the above, we can conclude that smartphones are absolutely essential to the success of a small business concern. Just speak to us if you want more information on how you can utilize this awesome invention for your growing business. 

Speak to one of the consultant in E solution mate to find out more on Mobile apps that we offer to businesses.

Esolutionmate is an IT company based in Adelaide, South Australia specializing in Web Design, SEO, Mobile App & IT Solutions.