Digital Marketing Comes of Age: Taking Advantage of the Digital Revolution

This form of marketing is completely different from conventional marketing in the sense that it provides near-instantaneous real-time feedback on marketing campaigns.

Digital marketing helps marketers understand what does and does not work so that they can change their strategy accordingly. 

A major advantage of digital marketing is that companies don’t have to rely on volumes of quantitative data laboriously collected through questionnaires. Such marketing research is dependent on customer feedback that is analysed by research companies who report their findings to their clients—a tedious process at best. However, the digital revolution has done away with such practices once and for all. 

Let us see how:

The era of the smartphone and 4G technology have created a bold new world for marketers. Today, consumers have access to near unlimited information at their fingertips, anytime and anywhere

In fact, the internet-savvy consumer doesn’t rely on adverts of specific products before making a purchase decision. They use different digital marketing channels such as social media reviews and blog posts to find out if the product is as good as the advertisements.

If the advertising claims of the makers and the experience of their peers are similar, they will trust the product and purchase it accordingly. This is a key reason why many companies are now actively making digital marketing a key part of their strategies.  

The handwriting is there on the wall. Television and radio advertising seems to be on its way out. This has nothing to do with the ad agencies and the mainstream companies that created mass media adverts. It’s just that people are now moving on from TV channels to live streaming services where they won’t have to sit through five minutes of advertisements for every 20 minutes of their favourite show. Similarly, podcasts are to radio what online streaming services are to TV.

If you want to reach out to your target audience, you will have to find them online. Merely having a website is not enough. You have to give them the kind of content they want to consume so that they keep coming back again and again. Similarly, you have to maintain a social media presence and create pages and groups where your target audience will be able to interact with you. 

Here lies the true beauty of digital marketing. You will be able to interact with your customers and answer questions and queries in front of a live audience. If there is anything wrong with the product or service, you can take steps to rectify the problem and relaunch it once again.  

However, you have to be very careful since digital media can be a two-way street. If there are multiple negative comments and reviews, it is absolutely imperative that you figure out just what is wrong and act accordingly. Removing negative comments and reviews won't work since they can be shared and reshared very easily.

Digital marketing and media are here to stay. Going forward, it will be the dominant way of interacting with your customers. We at Esolutionmate can help hop on to the bandwagon so that you don’t get left behind. 

Speak to one of the consultant in Esolutionmate to find out more on the services we offer to support your Digital Marketing campaign.

Esolutionmate is an IT company based in Adelaide, South Australia specializing in Web Design, SEO, Mobile App & IT Solutions.