Blog Post

Why You Need a Mobile Version of Your Website

Mohammed Atif • 25 February 2020

Top Reasons for Getting a Mobile-Optimized Website

Mobile optimized website
The world today is currently going through a very rapid digital revolution and larger numbers of people are swiftly shifting from desktop-based sites to smart device-based apps. This has a lot to do with the rapid proliferation of 4G equipped mobile phones and other portable that are now being used to access the internet. 
It would not be wrong to state that it is absolutely imperative to create a mobile-optimized website if you want your small business to grow and flourish. 


Touch Screen vs. Large Screen
Most of the commonly available mobile devices available today are primarily touch-based. The average screen size is 5.5 inches which makes them much smaller when compared to their desktop and notebook counterparts.
If you have ever tried to open a regular website on a small smartphone screen you will realize that it is very difficult to read it properly. Apart from that, opening links can be a major problem because they are either too small or located too close to each other. You will have to increase the size of the individual web pages before you can even tap a link. 
Furthermore, placing items in the shopping cart can also become a major pain. Ultimately, the customer will simply close the site and start shopping on a mobile optimized site or mobile app. This can turn out to be a major blow to a small and upcoming business concern.

Sheer Volumes
By the end of 2020, the total number of smartphones and other mobile device users is projected to hover around the three billion mark. This means that online traffic from smartphones will outpace PCs, laptops, and other conventional internet devices. And we are talking just the tip of the iceberg here as this trend is only going to increase with the passage of time.  
This has a lot to do with the fact that people everywhere have started using smart mobile devices to do pretty much everything. It does not matter if you are looking to purchase a car or just conducting a simple web search, the odds are that you will start your search on a mobile device. The reason? It is fast and easy. An e-commerce website that has not been optimized for mobile browsing will essentially miss out on this massive market.
Google Likes Mobile-Friendly Websites
Google is getting smarter all the time and its algorithms now recognize mobile-friendly sites. It ranks such websites' much higher than their simple PC/laptop-based counterparts. This means that your site will automatically rise in its ranking list and even make it to the coveted top ten list on the first page. In short, with the right SEO activities and a mobile optimized site, you can increase your reach quite substantially. 

It Increases Your Credibility 
A mobile-friendly website ensures a rewarding experience for the visitor. People won't have to squint and increase the size of the pages to get the information they want. This will encourage them to see your site as a highly credible resource for information, products, and services.

Speak to one of the consultant in Esolutionmate to find out more on the Mobile app features that can support your business.

E Solution Mate is an IT company based in Adelaide, South Australia specializing in Web Design, SEO, Mobile App & IT Solutions.

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